We were engaged by AFA Advertising (now McConnells) in 1999 to upgrade Ulster Banks existing logo which consisted of the traditional hexagonal shape. The new colours used reflected a more contemporary approach to banking all within a structured corporate identity. We were then asked to apply this branding across the board on all Ulster Bank materials including various styles of cheque books, cheque cards, VISA cards, debit books, lodgement slips, stationery and brochures. We also created the structure around which all branding and promotional advertising was based upon. All design work was managed and produced by paragon from start to finish.
