Effective branding and web design.

Stage 1:One the logo design is approved, the image is converted into a variety of uses for various branding applications: jpeg file's for use online, png file's for compressed web images, Illustrator eps files for use by the sign makers, printing companies, advertising, and clothing companies.

Stage 2: Design Guidelines: Branding guidelines can be on a simple A4 page or can be a more complexed folder displaying the many forms and promotional items it can be applied too. Guidelines can also be referred to as corporate identity manual. The manual often consists of how the logo is used in black and white, one colour or full colour. It also includes positional specifications for stationary applications, typographic usage and a guide for the correct Pantone colours and graphics to be used. Once the logo design is fully approved and the guidelines decided upon, it should be easy to apply the approved logo and branding design to everything from the company stationery right through to the Van Lorry Design.

Stage 3: Web Brand design Application: No matter how well your website is built, if there are no branding guidelines, it will look dull. The same principle applies to a competitive build template based website. Add a well-designed logo, and some branding guidelines and your website will be transformed. We often take old websites reconfigure them, add a new logo and branding, and it converts the site into a fresh, modern responsive layout. We then apply the approved brand design to your email signature and branding template for an e-zine marketing as part of your online marketing.

Stage 4: Brand Strategy: Your brand strategy often begins with developing a name for the product or service. We also engage the services of a professional copywriter to come up with the product name or tagline. Once we have discussed the target market you are aiming for, we then set about developing a series of concepts ads that push the USP / benefits of your product. These ads or concepts can then applied to the packaging, posters, leaflets, flyers and all forms of printed material. Your brand strategy/image can also be used for all types of web marketing and online marketing activity. Every single email that is sent out and every business card or flyer passed around should have the same brand/advertising message supported by professional branding design, so the message and brand image are consistent.

Paragon Web Design is an award winning logo and branding design company. Unlike other web design studios who dabble in logo and branding design we are fully qualified graphic designer's with over 20 award years of experience at the highest level.

Brand Guidelines

Branding is far from just placing a logo on the side of a van and designed correctly is a very cost-effective way of advertising your company.

For instance, tone and colour can have a significant impact on signage and reflects the product or service you are selling. A good logo design needs strong branding to ensure consistency, so the logo always appears correctly representing the image you want to portrait.

It is mostly a set of guidelines that set's out everything from logo size, to brand colors to ensure consistency throughout all your promotional items. Branding requires putting in place a set of identity guidelines that work towards objectives, which builds your brand identity and separates you from your competition.